Bengaluru, Nov 27: Myntra, the fashion e-commerce platform owned by Flipkart, has expanded its offerings with the introduction of a new service called 'M-Now,' designed to meet the growing demand for ultra-fast product delivery.
Initially rolled out in select Bengaluru areas, M-Now promises delivery times ranging from 30 minutes to 2 hours, aiming to provide a competitive edge in the fast-evolving quick-commerce space.
The service features popular fashion and lifestyle brands such as Mochi, Wrangler, Metro, Being Human, and Lavie, with Myntra positioning M-Now as a direct competitor to other quick-commerce platforms.
In addition to this new offering, Myntra continues to operate its M-Express service, which delivers products within 24 to 48 hours.
With M-Now, Myntra seeks to enhance customer convenience and cater to consumers who value speed and efficiency in their online shopping experience.
This move is part of a broader trend where e-commerce platforms are increasingly adopting quick-commerce strategies, particularly in categories like fashion and personal care, to stay competitive in a rapidly changing market.
