The handloom sector of Odisha is crucial for maintaining the state’s rich cultural heritage. This essential cottage industry provides livelihoods for millions. The roles of weaver and re-sellers encompass every aspect of the handloom business, from spinning yarn to sewing, ensuring the preservation of traditional weaving techniques passed down through generations. This sector safeguards regional weaving patterns that are integral to Odisha’s handloom history.
The process of weaving intricate ikat weaving technique, which involves dyeing yarn before weaving. Weaver's commitment to preserving this knowledge guarantees its continuity for future generations. The handloom industry has afforded the weavers a platform to enhance their socio-economic status while expressing their creativity. Many have ventured into entrepreneurship, establishing their own craft businesses and generating employment opportunities within their communities.
Meet some entrepreneurs who exemplify how the handloom sector not only fosters creativity and economic independence but also plays a vital role in preserving Odisha's cultural legacy.
KALPANA PANIGRAHI
One such entrepreneur is Kalpana Panigrahi from Berhampur, who launched Saanvi Collection in 2018. Her business showcases authentic Indian handloom sarees, suits, and fabrics sourced from Sonepur, Sambalpur, Berhampur, and Bargarh, with prices ranging from Rs 500 to Rs 40,000. “Odisha has a marvelous legacy of crafts and cultures, which inspired me to start this business. I plan to establish my own manufacturing unit to employ local weavers,” Kalpana shares.
SUNITA MAHARANA
Another inspiring figure, Sunita Maharana from Bhubaneswar, has been running Omm Sai Fashions for seven years. Initially starting as an online reseller, she recognized a growing demand for handloom products. Her collections include sarees, suits, and Pattachitra art from various regions, and she aspires to open a boutique to further promote Odisha's handloom culture.
SOUMYA RANJAN SAMANATARAY & RAJIV PADHI
Soumya Ranjan Samantray and Rajiv Padhi, two young entrepreneurs from Sambalpur, launched their business, Sambalpuri Hub (Trends & Fashions), in 2020 amid the Covid-19 pandemic. The duo aimed to provide employment opportunities for weavers who were struggling during the crisis Initially working in technology, Samantray and Padhi pivoted to create a manufacturing unit in Fathak, Sambalpur. "We are now helping local weavers and artisans refine their craft. Our collections feature unique products sourced from Sonepur and Sambalpur," they shared. Looking ahead, the techie-turned-entrepreneurs plan to expand their reach by exporting handloom products. "Our mission is to promote art, culture, and women’s empowerment," they added.
SUBHRASMITA SAMAL
Subhrasmita Samal from Baripada entered the handloom business Shreejew Odisha Handloom in the year 2022, offering a range of products from Mania Bandh sarees to Sambalpuri cotton. Her passion for handloom sarees has fueled her entrepreneurial journey, with prices ranging from Rs 1,500 to Rs 27, 000.
