Bhubaneswar, Oct 11: This Dussehra, the movie market is gearing up for a vibrant revival, as a wave of new Odia films is set to hit the screens today.
Of the new Odia films that will release today are Swaraj’s "Khoka Bhai Tum Paain," Ardhendu’s "Villain," and Anubhav’s "Karma." Additionally, the film "Durga" will have an exclusive screening at Puri Town Hall before making its way to local theatres.
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The simultaneous release of these films has already created considerable interest among the audience, and many are eager to see which Odia films will capture viewers’ hearts and achieve blockbuster status in the weeks following their release.
The promotional efforts have been tough, with artists and producers engaging directly with audiences through social media, sparking discussions and generating buzz around the films. Despite some controversy surrounding the promotions, producers remain optimistic and have expressed strong confidence in the audience's response.
As the Dussehra festivities approach, all eyes will be on how well these films perform at the box office and whether they manage to keep their appeal post-festival.