By Sanjeev Kumar Patro
Bhubaneswar: When the Indian Cinema box office is agog with the super-duper success of film sequels like Stree 2, Gadar 2 and KGF 2, all arc lights flashes on to upcoming sequel to Pushpa The Rise – Pushpa 2 The Rule.
The big zooming reason has been the unprecedented buzz and exalted ecstasy around stylish star Allu Arjun.
Fans go gaga over his swag, action scenes or the dancing steps. For the swag of ‘"lower Samjhi Kya, Fire hoon Main," Allu Arjun – the ace dancing Indian Cinema star – garnered unprecedented craze from India and abroad. The film also went on to win the National Award for Pushpa. The fans are on the seventh heaven and are waiting with a bathed breath to see their Pushparaj, their star, bursting into action on the screen, come December 6.
Pushpa 2 The rule is witnessing a wonder craze now, especially after super success of sequels like KGF2, Gadar 2 and Stree 2. Gadar 2 and Stree 2 had an explosive run in bollywood box office. Trade analysts believe that the star power of Allu Arjun is high even in north India. They see the film setting a new benchmark on Day 1 of its release on Dec 6. Many have coined the term of hearlding a “New Era in Indian Cinema” by Pushpa 2 The Rule. So, the fireworks is reserved for wintry Dec 6.
WHY NEXT LEVEL CRAZE FOR PUSHPA 2?
The obsession bursting into seams for the fact that the film is went on to sealing record deal after deal. Trade analysts are of the opinion that Pushpa 2 will open to a solid occupancy and will break several records across the world. Here are the details.
*They call the upcoming film a colossus.
* Trade analysts predict that in the present scenario, the film is a contender to become the first Indian film to earn 250 crores gross globally on day 1.
* According to reports, Pushpa 2 is likely to set a new benchmark for pre-theatrical revenue.
* The buzz is that the film has generated a record sum from the sale of its streaming and theatrical rights. It's claimed that AA Films, owned by Anil Thadani, has bought the theatrical rights for the entire North Indian belt for a huge sum, reportedly Rs 150 crore upwards.
* Overall, the film has already minted a mammoth Rs 900 cores in deals.
* OTT rights sold for Rs 650 cr, when the budget of the movie is estimated at Rs 500cr.
* Audio rights – Rs75 cr
This pre-release hyper business deals and the wonder buzz around the Pushpa 2 hints at Allu Arjun going to be the next big thing in Indian Cinema.
