The beauty world in 2024 blended innovation, nostalgia, and self-expression. Makeup trends evolved into captivating styles that swept across social media, beauty runways, and personal routines. Here’s a recap of the top makeup trends that went viral this year:
1. Skin First Approach
Healthy, glowing skin took centre stage with the rise of "skinimalism." Lightweight foundations, tinted moisturisers, and natural finishes became the go-to for a fresh, everyday look.
2. Blush Obsession
Blush went beyond the cheeks in 2024. Techniques like "blush draping" and "cold-girl makeup" added a rosy, flushed effect across the nose and temples for a youthful, fresh-faced look.
3. Bold Eyeliners
From graphic liners to double-winged styles, bold eyeliners were everywhere. Bright colours, metallic finishes, and geometric shapes turned eyes into canvases of art.
4. Glossy Revival
Glossy lips made a powerful comeback. Clear, tinted, and high-shine lip glosses became must-have beauty products, adding instant glam to any look.
5. Underpainting Hack
The makeup hack of applying contour, blush, and highlighter before foundation created a flawless, natural finish. This pro technique went viral for its transformative effect.
6. Metallic Eyes
Sparkling metallic eyeshadows in gold, silver, and jewel tones ruled festive and everyday looks. The trend was perfect for adding shimmer and glamour with minimal effort.
7. Monochrome Makeup
Matching eyes, lips, and cheeks in similar shades became a popular choice. Soft pinks, warm terracottas, and peachy tones dominated monochrome looks for a cohesive appearance.
8. Bleached Brows
High-fashion meets street style — bleached eyebrows were a statement trend. Seen on runways and influencers, this daring look offered a futuristic and edgy vibe.
9. Red Lips Renaissance
Classic red lips proved timeless yet again. Bold, confident, and empowering, red lipsticks became an iconic beauty statement in both matte and glossy finishes.
10. Glitter Glam
Glitter became the go-to for adding fun and sparkle to makeup. From glitter tears to shimmering eyelids, this playful trend made waves, especially during festivals and parties.
These makeup trends defined 2024 with creativity and innovation, pushing the boundaries of beauty norms while celebrating individuality. Which trend will you carry into the new year?
