Anand (Gujarat), Jan 24: Amul has reduced the price of milk by one rupee per litre for its Amul Gold, Amul Taza and Amul Tea Special.
Gujarat Cooperative Milk Marketing Federation that operates the dairy brand announced the decision on Friday.
The federation, based in Gujarat' Anand is the world's largest farmers-owned dairy cooperative. It is owned by 3.6 million dairy farmers and procures 30 million liters of milk every day.
It markets more than 50 categories of products like Amul Milk, Amul Butter, Amul Cheese, Amul Ice Cream, among many others.
Amul products are market leaders in India across all categories of dairy products.