Mahindra Thar ROXX fuels India's SUV craze
The Mahindra Thar ROXX has taken the Indian automotive market by storm, racking up an astounding 1.76 lakh bookings in just 60 minutes! This unprecedented response, the highest ever for a Mahindra vehicle, underscores the immense popularity of the Thar brand and the surging demand for rugged, capable SUVs in India.
Deliveries of this highly anticipated 5-door SUV will commence on Dussehra, October 12th, adding a festive touch to the excitement. Mahindra & Mahindra (M&M) has assured customers that they will receive updates on tentative delivery schedules within the next three weeks, ensuring transparency and managing expectations amidst the overwhelming demand.
The Thar ROXX, with its starting price of Rs 12.99 lakh, has clearly struck a chord with Indian buyers. Available in both petrol and diesel variants, the ROXX offers a potent combination of off-road prowess, practicality, and modern amenities, making it a compelling proposition in the lifestyle SUV segment.
Under the hood, the Thar ROXX boasts a choice of two powerful engines: a 2.0-litre mStallion turbo petrol delivering 160 bhp and 330 Nm of torque, and a 2.0-litre mHawk diesel churning out 150 bhp and 330 Nm. Both engines are paired with either a six-speed manual or a six-speed automatic transmission, catering to a wide range of driving preferences.
Rajesh Jejurikar, Executive Director and CEO for auto and farm business at M&M, emphasized that the Thar ROXX is not a niche product but a mainstream SUV designed to cater to the evolving needs of Indian consumers. "Even the three-door Thar has become a volume player," he stated. "We believe the ROXX has the potential to further expand the Thar brand's reach and solidify its position in the market."
The introductory pricing for the 4x4 variants of the Thar ROXX ranges from Rs 18.79 lakh to Rs 22.49 lakh (ex-showroom), making it a competitive offering in the 4x4 SUV space. With its blend of rugged capability, modern features, and attractive pricing, the Thar ROXX is poised to redefine the landscape of the Indian SUV market.
This remarkable launch comes on the heels of M&M's strong sales performance in September, where the company registered a 24% year-on-year growth in SUV sales, exceeding 51,000 units. Exports also witnessed a 25% year-on-year increase, reaching 3,027 units, highlighting the growing global appeal of Mahindra's SUV portfolio.
The Thar ROXX's record-breaking booking numbers are a testament to Mahindra's ability to capture the pulse of the Indian automotive market. With its focus on innovation, customer-centric design, and a strong understanding of evolving consumer preferences, Mahindra is well-positioned to maintain its leadership position in the SUV segment and drive the growth of the Indian automotive industry.
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