Say "I Do" in Odisha: State plans Big to Capture MICE and Wedding Tourism

Prameyanews English

Published By : Satya Mohapatra | February 11, 2025 3:08 PM

MICE and Weddings

The state's tourism scene is gearing up for some big changes and even bigger growth. Forget just temples and beaches as your itinerary (though they are still amazing), Odisha is now setting its sights on becoming a top spot for grand events and picture-perfect weddings. Think destination weddings with stunning backdrops and business conferences buzzing with energy – that's the vision!

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Why the shift? Well, after the recent "Utkarsha Odisha-Make in Odisha" summit in 2025, the tourism department is really putting the pedal to the metal to boost what's called MICE tourism (Meetings, Incentives, Conferences, and Exhibitions) and wedding tourism. The strategy is to attract big gatherings and celebrations to the state.

And it's not just talk! The government is putting serious money where its mouth is. A whopping ₹8153 crore (that’s 81.53 billion rupees!) worth of investment proposals were announced at the Utkarsha Odisha event for a massive 121 projects. These projects are all about making Odisha an even better host, with fantastic new hotels, fun amusement parks, exciting water sports, cozy caravan camping sites, and luxurious resorts popping up all over.

Specifically, get this - for top-notch hospitality centers, a massive ₹1060 crore is being invested. And recognizing the growing trend of caravan and camping tourism, the state is drawing in investments of ₹58 crore and ₹2.95 crore respectively for these unique travel experiences. This shows they’re thinking about all kinds of travelers.

Where is all this development happening? Everywhere, it seems! They're not just focusing on the usual tourist spots. We're talking about developing resorts in places like Koraput, Gajapati, Mayurbhanj, Sundargarh, Kendujhar, Puri, Khordha, Bhadrak, and Baleswar. Get ready for 23 new resort projects across these locations, with a promised investment of ₹2387 crore. For hotels, expect 47 new projects in Puri, Sambalpur, Paradeep, Gopalpur, Ganjam, and Bhubaneswar, attracting a total investment of ₹3792 crore. Even roadside amenities are getting a boost with 30 projects planned with an investment of ₹246 crore.

For adventure and water fun, Odisha is planning to make waves in Puri, Khordha, Chilika, Sundargarh, and Cuttack with 9 water sports and cruise projects, drawing in investments worth ₹554 crore. And for the real thrill-seekers, there are 4 adventure sports initiatives coming up in Koraput and Sundargarh, targeting an investment of ₹23 crore.

This isn't just about building more places to stay; it's about creating diverse and appealing experiences. Recently, Odisha Tourism also signed an agreement with the National Council of Science Museums. This means we can look forward to new museums and interpretation centers that will showcase Odisha’s rich culture and history, adding another layer to the tourist experience.

According to Deputy Chief Minister and Tourism Minister Prabhati Parida, Odisha isn't just a major tourist destination within India anymore. She says the state is attracting global attention with its high-quality tourism facilities and incredible hospitality. She’s confident that with all this investment, Odisha tourism is heading straight to the number one spot, and the government is fully committed to making it happen.

Balwant Singh, the Commissioner-cum-Secretary of the department, also emphasized that these investments will bring jobs, development, and truly establish Odisha as a premier tourist destination.

Key Premises and Conclusions:

Premise 1: Odisha Tourism is focusing on MICE and Wedding Tourism after the "Utkarsha Odisha-Make in Odisha" summit.

Premise 2: Significant investments (₹8153 crore) have been committed for 121 tourism projects across various sectors (hotels, resorts, water sports, etc.).

Premise 3: The government aims to develop tourism infrastructure in diverse locations across Odisha, not just traditional hotspots.

 Odisha Tourism is on a new growth path, aiming to become a premier global destination through strategic investments and diversification of tourism offerings.

Points to ponder:

-The government does not have any back plans for sustainable tourism practices to mitigate potential negative environmental impacts. 

-Can the government ensure that tourism growth is inclusive and benefits local populations, through job creation or community-based tourism initiatives?

-Does the government have a balanced approach that promotes other forms of tourism, example: eco-tourism or cultural tourism, to create a more stable and diverse tourism sector.

-How the government's plans to address infrastructure bottlenecks to ensure smooth tourism development across the state.

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