Mumbai, March 29: AJIO, India’s premier fashion and lifestyle destination, partnered with Lakmē Fashion Week (LFW) to present the highly anticipated ASOS transition line, exclusively available in India on AJIO.
This collaboration reinforces AJIO’s commitment to bringing global fashion closer to Indian consumers, offering them unparalleled access to international trends and styles.
At the much-awaited fashion show, A Summer of Style (ASOS), ASOS unveiled its latest transition line, featuring an eclectic mix of shirts, trousers, skirts, dresses, co-ord sets, and more - each designed to capture the essence of contemporary, effortless fashion. The highlight of the show were Bollywood stars Tara Sutaria and Veer Pahariya as the showstoppers, embodying ASOS' bold yet breezy aesthetic.
"Fashion is about confidence, individuality, and ease - everything ASOS stands for. Walking as showstopper every year for LFW has always been special and this year is no different - A Summer of Style at Lakmē Fashion Week with AJIO is a fabulous experience, celebrating a collection that blends global trends with modern Indian sensibilities," said Tara Sutaria.
Adding to the excitement, Veer Pahariya shared, "ASOS has always pushed the boundaries of fashion, and this collection is no different. Walking for A Summer of Style was a thrilling experience, and I can't wait for more people to discover these looks on AJIO."
Speaking on the collaboration, Vineeth Nair, CEO, AJIO, said: "We are proud to have partnered with Lakmē Fashion Week to introduce ASOS’ latest collection in India. AJIO has always been at the forefront of bringing global fashion to Indian consumers, and ASOS’ transition line is a testament to our commitment to offering trend-forward, accessible fashion."
Michelle Wilson, Managing Director of Wholesale at ASOS, added, "India continues to be an exciting market for ASOS, and our exclusive partnership with AJIO has helped us reach a growing audience of fashion-forward consumers. The response has been phenomenal, and we’re delighted to have showcased our transition line at Lakmē Fashion Week, bringing fresh, global trends to India."
