Bhubaneswar: Pushpa 2 The rule has been the most awaited film of the year. The excitement hits the crescendo as on November 17 (Sunday) at 6:03 pm, the 2 minute 44 second trailer of the Pushpa 2 The Rule will be launched in Patna, Bihar. A life size hoarding of the trailer launch is lording over the main throughfare in Patna (see the image below).
Even as every cinephile seems super excited to know what is in store in the stylist star Allu Arjun’s closet, what raised many an eyebrows is the selection of trailer launch venue. The Mythri films, makers of the Pushpa franchise, has not chosen Hyderabad, Chennai, Mumbai, Delhi as the venue of their most awaited trailer launch. Rather, they had chosen Patna.
The selection also recalls to the mind the iconic dialogue of dancing star Allu Arjun in Pushpa The Rise - "Bihar ko Garrib samajtha, Flower Nahin Fire hoon main."
After last month’s RRR fame Ram Charan starred Game Changer’s trailer launch in Lucknow, Pushpa 2 The rule will be launching its trailer in Patna. The territories of Lucknow and Patna have been forbidden for even bollywood movies.
Because, take a look at the box office collections of any Bollywood movie, Mumbai and Maharashtra accounts for 45-55% of their total revenue.
Even Pushpa The Rise had also collected Rs 42.24 cr in Mumbai. Here is the state wise collection of Pushpa 1 given below.
STATES | COLLECTIONS |
Mumbai | Rs42.24cr |
Delhi - UP | 15.40cr |
East Punjab | 5.04 cr |
Central Punjab | 13.83cr |
Central India (MP Chhattisgarh) | 3.53cr |
Rajasthan | 4.88cr |
Nizam (AP) | 5.38cr |
West Bengal | 5.32cr |
Bihar _Jharkhand | 4.85cr |
Odisha | 4.72cr |
LENS ON ODISHA
Earlier in the year 2023, Pushpa 2 The rule makers rocked the national headlines for holding a 20-day shooting schedule in the dense forests of Odisha's Malkangiri, adjacent to Sukma in Chhattisgarh. The scenes of the film were shot in different tourist sites of Malkangiri popular for its mountain ridges. Though the film makers reasoned out then that in order to capture the real dense forest ambience, the makers have chosen Malkangiri in Odisha, it needs mentioning that Andhra Pradesh has also such dense forest ambience in galore.
COMMERCIAL SHOW
A look at the box office collection of Pushpa The Rise in Odisha and Bihar have been very excellent. Moreover, reports suggest Allu Arjun’s Hindi dubbed movies and his dance steps drawing record eyeballs in you tube and theatres in Bihar, UP, Odisha. He has emerged as the mass hero in these states. Allu Arjun fan base in Hindi states like Bihar and UP has been on the ascent. The google searches data show Pushpa 2 The rise curiosity is high in UP, Bihar and Odisha.
Therefore, in order to the huge potential territories, the makers of the Pushpa 2 The Rule had taken this two unconventional steps.
- Shot parts of film in Malkangiri , Odisha
- Will be holding its trailer launch in Patna, Bihar.
- So, kudos to the maker of Pushpa 2 The rule for real mainstreaming of cinema and giving a real meaning to the Pan-India cinema tagline.
